Work.
I build audiences for artists moving between Asian and Western markets: campaign strategy and video, built on knowing how those markets actually differ.
Selected Project
TCM Silent Sunday BTS
Editorial and BTS production with Jacqueline Stewart. Cut for Logan's site first, then picked up by TCM's own Instagram.
Char - Yaon Concert Campaign
First concert I ran end to end. Social media campaign, BTS shots, and concert day assistance.
JO1 Fan Support Campaigns
Six years leading a 17K-follower fansite. Two large-scale support campaigns, crowdfunded and negotiated directly with promoters.
Currently
Co-FounderMusic Business Organization
Founded UChicago's first club focusing on the music industry.
Social Media Marketing ConsultantZICCA Inc.
Built release timing and asset mix around an English-speaking audience.
More Projects
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